Business in difficult times is like Baking Bread

During the COVID-19 Lock Down I took up bread baking. Life in business has been confusing in this time.

Important to mention is that bread baking has a very low point of entry as it just take a select few key ingredients. The process of adding these together is the key to success.

Along the way bread baking has tough me a few things, and I realized that difficult times in business are really much the same as baking bread.

Like when baking bread, nurturing your business is key. You need some key ingredients, a recipe a process and MOST importantly you need PATIENCE. This all need to align to your vision. As you have added all of the business ingredients carefully together, you need to wait, "let the doe settle and relax", it slowly spreads and fills all the crevices of whatever container it is in. Our businesses founds themselves in a "container" of uncertainty and doubt.

As you look at the doe rising you need to at a specific point reach in and fold it in on itself, and let it continue resting and spreading, filling more gaps created by "the lock down"container. You might have to repeat this process a few times. This is what gives the bread "your business " it's structure. This provides the strength to stand up against all the challenges and processes still to come.

This process is what gives the bread taste , it gives your business a really good shot at returning to success.

What began as humble ingredients ends up being so much more than the sum of it's parts.

COVID-19 has reached into our businesses and stirred things up, and just as we think things are settling in, it reaches in and stirs it up again. Other times it just feels like we are left to wait and that we have just been abandoned. We also feel the rise of the heat, the pressure is relentlessness and most times it feels like something we cannot handle.

Here is some things to consider and implement:

1. Stay faithful - you and your business is going through a process of preparation and strengthening for what is to come. If my faith lets me down this time, it will be the first time.

2. Ensure you have all the best and applicable ingredients ready in your business.

3. ASK for an appropriate recipe, aligned to the desired end result in mind. Failing to plan is a plan to fail.

4. Move yourself to action.

Myself and my business is here to serve, so please reach out.

Jurie Venter

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